PlayStation Concepts
Design & build credits: LBi UK (2009)
Rufus revisited LBi in 2009 to take a fresh look at the PlayStation portal he was partly responsible for some years before. Sony Computer Entertainment Europe has asked LBi to reconsider the site for a more sophisticated user with larger screens; surface content from their now popular PSN gamers network and reflect changes in their recently updated brand identity.
Keeping true to the original site components, Rufus quickly designed a variety of key screens and hub pages with these new factors in mind.
Biography
Rufus began his career in 2003, working as a designer and art director with agencies like Dare (Campaign magazine's Agency of The Decade) LBi (Europe's largest full service agency) The Partners (Marketing's Branding Agency of the Year and Design Week's #1 creative agency) and working directly with clients through his own ltd company.
From site builds to application design, Rufus has produced work for brands big and small, and developed close working relationships with clients such as Sony PlayStation, Sony Ericsson, Barclays Bank, Vodafone and Nokia.
Schooled in Visual Communication with a specialism in Digital Media, Rufus is interested in joining the dots between film, typography, product design and interaction design.
Curriculum Vitae »
Contact
72 Effingham Road
London n8 0ab
