PlayStation Portal
Design & build credits: LBi UK (2007)
LBi won a large scale pitch to redesign the PlayStation portal for Sony Computer Entertainment Europe. Versions of the site would eventually go live across many countries and continents as well as being specifically designed to run on PSP and PS3 consoles.
Working closely with Experience Architects and Developers, Rufus was an integral member of the core design team, where he paid particular attention to rich media elements across the site, and defined the sine-wave like transitions between promotional areas.
Biography
Rufus began his career in 2003, working as a designer and art director with agencies like Dare (Campaign magazine's Agency of The Decade) LBi (Europe's largest full service agency) The Partners (Marketing's Branding Agency of the Year and Design Week's #1 creative agency) and working directly with clients through his own ltd company.
From site builds to application design, Rufus has produced work for brands big and small, and developed close working relationships with clients such as Sony PlayStation, Sony Ericsson, Barclays Bank, Vodafone and Nokia.
Schooled in Visual Communication with a specialism in Digital Media, Rufus is interested in joining the dots between film, typography, product design and interaction design.
Curriculum Vitae »
Contact
72 Effingham Road
London n8 0ab
